The Social Thinker

OTT platforms have emerged as a key player in the entertainment industry and are giving tough competition to the cable operators especially, these have become the favourites among youth. But over the recent months, the OTT platforms have become the center of debate due to various scenes which have raised a question mark on the content that are being presented.   The controversy of ALTBalaji and Ekta Kapoor ALTBalaji is an Indian subscription based OTT platform which is owned by the subsidiary of Balaji Telefilms ltd whose founder is Ekta Kapoor. Now ALTBalaji among its other contents, is mostly popular for its XXX web series which is primarily an adult series and is filled with sex scenes in every episode with little or zero focus on storyline. In the recently released season of the series, the Indian Army uniform was involved in a sex scene in which it was disrespectfully torn, and this sparked controversy and nationwide protests.   The Patal Lok controversy ...

It’s not been too long before that the On-demand video streaming platforms have been introduced, and various applications like Netflix , Amazon Prime Video , Hotstar and various other national and regional have already become the favorite destination of entertainment among the young generation. Recently with the lockdown in effect, the use of these applications has only increased. But has it become a replacement for the cable business? Is there any chance that people will stop watching television and watch the shows of these applications instead?   How the On-demand streaming services began in India? The first of its kind OTT was introduced in the year 2008 in India when Reliance launched BIGFlix . It is an on-demand movie service which allows users to watch and download their favorite movies. An OTT , over-the-top service uses the internet to provide content to its viewers instead of the traditional cable/broadcast provider. One of the major players of current market, ...