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It’s not been too long before that the On-demand video streaming platforms have been introduced, and various applications like Netflix , Amazon Prime Video , Hotstar and various other national and regional have already become the favorite destination of entertainment among the young generation. Recently with the lockdown in effect, the use of these applications has only increased. But has it become a replacement for the cable business? Is there any chance that people will stop watching television and watch the shows of these applications instead? How the On-demand streaming services began in India? The first of its kind OTT was introduced in the year 2008 in India when Reliance launched BIGFlix . It is an on-demand movie service which allows users to watch and download their favorite movies. An OTT , over-the-top service uses the internet to provide content to its viewers instead of the traditional cable/broadcast provider. One of the major players of current market, ...
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